Online marketing has become the real deal in the marketing field. In the digital age we live in people spend much time online, so great online marketing strategies are absolutely important in getting people's attention. Online Marketing is done through various methods and tools such as:
Social Media Marketing ( SMM): means using of social media platforms, websites and applications to promote content, business, services or products.
Search Engine Optimization (SEO): means enhancing a website's rank in search engines results.
Blogs: Means writing useful and informative articles to keep people attached to your websites
Search Engine Marketing (SEM): Means targeting potential clients via search engine ads or specific keywords.
Email subscription: Means informing your e-mail subscribers with your brand new offers, activities and services
All theses strategies and more can make your Online marketing campaign a big hit. Social Media Marketing is considered one of the most powerful marketing tools. Why is that? Taking your marketing campaign to social media is full of advantages for your products because they have many factors for success such as:
Various platforms: Social media has many websites and applications. Many people around the world use at least one or two of them on daily basis. These platforms include:
Facebook Twitter Instagram Pinterest Snapchat Google+ YouTube and etc
Instant spread: People like, recommend, share and comment in social media in few seconds, so you will get your products out there in no time and know people's reaction to them instantly.
Affordable: Compare the cost of a social media campaign to another TV, newspapers or radio campaign and you know what I am talking about. If you are a small business, you do not need to worry about the costs. They suit your limited resources. This does not mean it is not for big player; on the contrary social media is for every player in the market.
In order to make it on social media you need to make your contents go viral. Going viral means that your content spreads like wild fire all over social media platforms. It also becomes a trend that everyone is talking about. So how can you make your content go viral and trendy? You need to follow some steps to get there such as:
Know your audience: It is a very critical step, as you need to know whom are you talking to and what are their interests? This step will enable you to prepare the right post.
Useful content: Posting content that matters to your audience will make your posts go viral. To have people keep coming to you, you need to give them contents that can help them.
Relevant content: It is important to post information and facts about your service or product and link it to your audience needs and interests.
Diverse content: People like nice images, creative videos and attractive texts, so you need to present your content in many various ways to make it suit all tastes.